In every community, small business owners stand as pillars of resilience, innovation, and commitment. These unsung heroes drive local economies, create jobs, and bring unique value to their neighborhoods. Among them, veteran small business owners hold a special place. With their discipline, leadership, and dedication forged in military service, they bring unmatched qualities to the entrepreneurial world. Let’s take a moment to celebrate these everyday heroes and draw inspiration from their stories.

The Courage to Serve and Lead

Veterans often carry the ethos of service and leadership into their post-military lives, and this shines brightly in their businesses. Their military experience teaches them problem-solving under pressure, teamwork, and a commitment to excellence—skills that translate seamlessly into entrepreneurship.

Example 1: Bunker Labs—Empowering Veteran Entrepreneurs

Founded by Todd Connor, a Navy Veteran, Bunker Labs is a nonprofit organization dedicated to helping veterans and military spouses start and grow businesses. Todd’s vision stemmed from his own entrepreneurial journey and a desire to create a community where veterans could support each other. Today, Bunker Labs has empowered thousands of veteran entrepreneurs, proving that success is often found in shared stories and mutual aid.

Example 2: Black Rifle Coffee Company—A Mission-Driven Brand

Founded by Evan Hafer, a U.S. Army Green Beret, Black Rifle Coffee Company exemplifies a business that’s unapologetically proud of its values. Known for premium coffee and a commitment to hiring veterans, the company has grown exponentially while maintaining a strong focus on community and purpose. Evan’s military experience provided him with the grit and determination needed to succeed in a competitive industry.

Example 3: Dog Tag Bakery—Mixing Business with Purpose

Dog Tag Bakery, co-founded by Army Veteran Connie Milstein and Father Richard Curry, is more than just a bakery. It’s a training ground for veterans, military spouses, and caregivers transitioning into civilian life. Through hands-on business training, education, and mentorship, Dog Tag Bakery not only serves delicious baked goods but also empowers its participants to build their own success stories.

Example 4: Got Your Six Coffee Co.

Eric Hadley, a U.S. Army Veteran, founded Got Your Six Coffee Co. to combine his passion for coffee with a mission to support first responders, veterans, and their families. The company dedicates a portion of its proceeds to programs that help these communities, making each cup of coffee a step toward positive change.

Example 5: Combat Flip Flops—Making an Impact

Founded by Veterans Matthew Griffin and Donald Lee, Combat Flip Flops is a company with a mission. The business creates products like flip-flops and apparel while supporting education initiatives in conflict zones. Their motto, "Business, Not Bullets," reflects their innovative approach to making a difference.

Example 6: Bottle Breacher—From Battlefield to Business

Eli Crane, a former Navy SEAL, started Bottle Breacher to create unique gifts and tools from upcycled military gear, such as .50 caliber bottle openers. What began as a small garage operation has grown into a thriving business featured on "Shark Tank," with a focus on supporting veteran charities.

Example 7: R. Riveter—Empowering Military Spouses

R. Riveter was founded by military spouses Lisa Bradley and Cameron Cruse, inspired by the challenges of finding stable employment while moving frequently. Their business creates handbags and accessories handcrafted by military spouses across the country, empowering a community of creators.

Example 8: Grunt Style—Patriotic Apparel for All

Daniel Alarik, a former U.S. Army drill sergeant, founded Grunt Style to bring high-quality patriotic apparel to consumers. The company celebrates American values and provides employment opportunities for veterans, creating a business culture steeped in pride and purpose.

Example 9: Victory Tailgate—Cornhole Boards with a Purpose

Scott Sims, a Marine Corps Veteran, launched Victory Tailgate to design and manufacture custom cornhole boards and tailgating gear. The company grew from humble beginnings to become one of the largest cornhole manufacturers in the United States, while staying true to its roots of quality and craftsmanship.

Example 10: Oscar Mike—Supporting Disabled Veterans

Oscar Mike, founded by Noah Currier, a Marine Corps Veteran paralyzed in a vehicle accident, is a lifestyle apparel brand with a mission to support injured veterans. A portion of every sale goes toward the Oscar Mike Foundation, which provides adaptive sports programs for disabled veterans.

Why Small Businesses Matter

Small businesses are the heartbeat of the American economy. They account for nearly half of the U.S. workforce and play a crucial role in fostering innovation and community connection. For Veteran-owned businesses, the impact is even more profound:

1. Creating Opportunities: Veteran business owners often prioritize hiring fellow veterans, helping to reduce veteran unemployment.
2. Building Community: These businesses serve as hubs for local engagement, giving back to the neighborhoods they call home.
3. Driving Inspiration: By sharing their journeys, veteran entrepreneurs inspire others to chase their dreams, no matter the challenges.

Lessons from Veteran Business Owners

Whether you’re a business owner or someone with entrepreneurial aspirations, there’s much to learn from Veteran small business owners:

• Resilience: Challenges are part of the journey. Success comes from the ability to adapt and persevere.
• Teamwork: Surround yourself with people who share your vision and values. Collaboration is key.
• Purpose: Align your business with a mission that matters to you and your community. Purpose fuels passion.

Honoring Everyday Heroes

Small business owners, especially Veterans, embody the spirit of hard work, dedication, and service. By supporting veteran-owned businesses, we not only recognize their sacrifices but also contribute to their success and the well-being of our communities.

At EPIC Merchant Systems, we’re proud to support small businesses across the nation. Whether you’re a Veteran entrepreneur or a small business owner driven by purpose, we’re here to help you thrive. Together, let’s celebrate and uplift the everyday heroes who make our communities stronger.