Every year, Small Business Saturday rolls around as a reminder to support the hardworking entrepreneurs in our communities. But why stop at one day? Making it a habit to prioritize small businesses year-round isn’t just a nice gesture; it’s a powerful way to strengthen your community, reinforce patriotic values, and build lasting relationships. Here’s why keeping the spirit of Small Business Saturday alive all year long is essential.

1. Strengthening Your Local Community

Small businesses are the backbone of local economies. They provide jobs, keep money circulating within the community, and often give back to local schools, charities, and events. When you choose to shop local, you’re investing in your neighbors and the future of your town. Every dollar spent at a local business has a multiplier effect, benefiting not only the store owner but also their employees and other local suppliers.

2. A Patriotic Choice

Supporting small businesses is as patriotic as it gets. These businesses embody the American dream, where hard work and ingenuity can lead to success. By choosing to spend your money with local businesses instead of massive corporations, you’re making a statement: you believe in the entrepreneurial spirit that built this country and want to see it thrive.

3. Building Relationships

When you shop small, you’re more than just another transaction. You’re a valued customer, often greeted by name. These relationships go beyond business; they build trust and a sense of community. Whether it’s the barista who remembers your coffee order or the bookstore owner who knows your favorite genre, these connections enrich your daily life.

4. Fostering a Unique Community Identity

Small businesses bring character and charm to your town. They offer unique products and personalized services that big box stores and online giants can’t replicate. By supporting them, you’re preserving the individuality of your community, ensuring it stands out instead of becoming a cookie-cutter clone of every other town.

5. Encouraging Innovation and Diversity

Small business owners are often the innovators, bringing fresh ideas and unique products to the market. They’re more likely to take risks and cater to niche markets, providing goods and services that larger corporations overlook. By supporting these businesses, you’re encouraging creativity and diversity in your local economy.

6. Keeping Dollars Local

Studies show that when you spend $100 at a local business, roughly $68 stays within your community compared to only $43 when shopping at a national chain. Local businesses are more likely to source from other local providers, creating a ripple effect that benefits everyone in the area.

7. Setting an Example for Future Generations

When children see their parents prioritizing local businesses, they learn the importance of community and the value of supporting others. It’s a lesson in responsibility, gratitude, and the impact of collective effort. By showing the next generation the importance of shopping small, you’re instilling values that will benefit your community for years to come.

How to Make It a Year-Round Habit

• Think Local First: Before heading to a big-box retailer or online, consider whether a local business can meet your needs.
• Explore Your Community: Make a point to visit new shops, restaurants, and service providers in your area.
• Spread the Word: Share your positive experiences with friends and family or leave glowing reviews online.
• Gift Locally: When birthdays, holidays, or special occasions arise, choose gifts from local artisans or shops.
• Partner with Local Businesses: If you’re a business owner yourself, collaborate with other local entrepreneurs to create mutually beneficial opportunities.

The Bigger Picture

When we rally behind our local businesses, we create stronger communities, foster economic resilience, and uphold the values that make our country great. Small Business Saturday doesn’t have to be a one-day event. By making it a year-round commitment, we can ensure our communities thrive, one purchase at a time.

So, the next time you’re deciding where to shop or dine, remember this: supporting small businesses isn’t just about the transaction. It’s about community, relationships, and investing in a future that reflects the values we hold dear. Let’s make every day Small Business Saturday!

How EPIC Merchant Systems Can Help

At EPIC Merchant Systems, we understand the unique challenges small businesses face. That’s why we offer tailored payment solutions to meet your needs and help your business thrive. From state-of-the-art point-of-sale systems to secure payment processing, we provide the tools and personal support you need to compete in today’s marketplace.

When you work with EPIC Merchant Systems, you’re not just another client. You gain a partner who is committed to your success and shares your values of supporting local communities and building strong relationships. Let us help you simplify your payment systems so you can focus on what matters most—growing your business and serving your customers.



Reach out to EPIC Merchant Systems today to learn how we can support your business and keep the spirit of Small Business Saturday alive every day of the year.