Hey there, I'm Steve Kelly, the founder of EPIC Merchant Systems, and I've seen firsthand how a rocky relationship with your merchant service provider can doom an otherwise thriving business. Over the years, I've identified some common pitfalls that businesses, just like yours, often stumble into. Here are the top 10 mistakes to avoid if you want to maintain a healthy, productive partnership:

1. Skipping the Fine Print

I can't tell you how many times I've heard, "I didn't know about that fee!" after a business owner signs on the dotted line. Always, and I mean always, read the contract fully. If you're not a legal eagle, get one. A few bucks spent here can save you a fortune

2. Ignoring the Rate Game

Rates can fluctuate, and if you're not watching, you could be overpaying. Regularly review your rates with your provider. At EPIC, we believe in transparency, but not all companies are the same. Don't be afraid to ask for an explanation or negotiate

3. Communication Breakdown

If you treat your merchant service provider like a vending machine - insert money, get service, repeat - you're doing it wrong. Communication is key. If you're facing issues or need adjustments, talk to us. We're here to help your business grow, not just to process transactions

4. Not Adapting to Your Business's Growth

Your business evolves, and so should your payment processing needs. If you're still using the same setup from when you were selling lemonade out of your garage, it's time for an upgrade. Discuss scaling solutions with your provider

5. Overlooking Security

In this digital age, security isn't just nice; it's necessary. Neglecting to ensure that your provider has robust security measures can lead to breaches, which are not just costly but disastrous for trust. At EPIC, we prioritize your data's security, and you should demand the same

6. Failing to Monitor Performance

If you don't keep an eye on how your merchant services are performing, you're flying blind. Are transactions processed quickly? Are there frequent downtimes? Monitor, report, and work with your provider to optimize performance

7. Underestimating Customer Service

When things go south (and they will occasionally), you'll need support. If your provider doesn't offer good customer service, you're in for a rough ride. We pride ourselves on quick, effective support at EPIC because we know that's what keeps businesses running smoothly

8. The One-Size-Fits-All Trap

Every business is unique, and so should be its payment processing solutions. Don't settle for generic services when customized solutions can better serve your needs. We tailor our services at EPIC because one size does not fit all

9. Neglecting to Review and Renegotiate

What was a good deal five years ago might not be now. Markets change, technologies evolve, and so should your agreements. Don't be afraid to go back to the negotiation table. It's not just about saving money; it's about ensuring you get the best service for your current stage

10. Forgetting About the Human Element

At the end of the day, business is about relationships. Treating your merchant service provider as just another vendor rather than a partner can sour things fast. We at EPIC believe in forging strong, personal connections because when you succeed, we succeed

In conclusion, the relationship between a business and its merchant services provider is much like any valuable partnership - it requires attention, communication, and mutual respect. By avoiding these top 10 mistakes, you ensure that your journey with your provider is not just transactional but transformational. Here's to your success, and remember, at EPIC Merchant Systems, we're here to make sure you're not just another number but a partner in growth.