As we step into 2025, gun shows remain a vital opportunity for firearms-related business owners to showcase products, connect with customers, and grow their brand. Whether you own a gun shop, manufacture firearms, or sell accessories and tactical gear, proper preparation is key to maximizing your success at these events. Here’s what you need to keep in mind to ensure a successful and profitable year on the gun show circuit.



1. Plan Your Show Schedule Early

Gun shows attract thousands of attendees, but securing prime booth locations and travel accommodations requires advance planning. Research national and regional gun shows happening in 2025 and map out which ones align with your target audience. Major events like SHOT Show, NRA Annual Meetings, and regional expos can offer high traffic, but don’t overlook smaller, local shows where you can build strong customer relationships.

Pro Tip: Book your booths early to secure premium spots with good foot traffic. Look into multi-show discounts if you plan on attending several throughout the year.

2. Compliance and Regulations

Laws and regulations surrounding firearms sales, background checks, and transfers can vary by state and event. Ensure you and your team are fully compliant with federal, state, and local laws. Be prepared with the correct FFL paperwork, know the transfer procedures required at each show, and train your staff accordingly.

Stay Updated: Regulations change frequently, especially with new policies expected in 2025. Partner with a legal expert or industry association to stay ahead of compliance issues.

3. Optimize Your Payment Processing

Many firearm business owners struggle with payment processing due to industry restrictions. Traditional banks and payment providers may refuse service to firearms-related businesses. That’s where EPIC Merchant Systems comes in. We specialize in providing reliable, secure, and industry-friendly merchant services for FFL dealers, manufacturers, and accessory retailers.

Key Benefits of EPIC Merchant Systems at Gun Shows:

• Seamless mobile payment solutions – Accept credit and debit cards anywhere.
• Secure transactions – Avoid chargebacks and fraud.
• No woke banking restrictions – We proudly support Pro-2A businesses.

Don't lose sales due to cash-only limitations—equip yourself with the right payment processing system before the first show of the year!

4. Inventory Management and Display Setup

Gun shows are all about presentation and availability. Customers want to see, handle, and buy products on the spot. Make sure you have enough stock of your best-selling firearms, optics, ammo, holsters, and accessories. Create an eye-catching display that invites people to stop and browse.

Booth Setup Checklist:

• High-quality banners with your branding
• Well-lit display cases for firearms and accessories
• Secure storage for extra inventory
• Easy-to-read pricing and promotional materials
• QR codes linking to your website and social media

5. Marketing and Customer Engagement

A strong marketing strategy before, during, and after a gun show can dramatically increase your sales. Start promoting your attendance early via email, social media, and website updates.

Before the Show:

• Announce your booth number and featured products.
• Offer exclusive discounts for attendees who mention your post.
• Run targeted ads to the event’s location and audience.

During the Show:

• Go live on social media to showcase your booth and products.
• Collect customer emails for future promotions.
• Offer show-only discounts or bundle deals.

After the Show:

• Follow up with leads via email and social media.
• Share customer photos and testimonials.
• Recap the event and announce upcoming appearances.

6. Security Measures

Firearms businesses must prioritize security at gun shows. Have a plan for booth security, theft prevention, and firearm handling.

Best Practices for Security:

• Lock up firearms when not in use.
• Train your staff on handling and demonstrating firearms safely.
• Work with event security to report any suspicious activity.
• Implement a clear sales and transfer procedure to prevent straw purchases.

7. Networking and Industry Relationships

Gun shows aren’t just about selling products—they’re also about building relationships. Take time to connect with fellow business owners, manufacturers, influencers, and industry leaders. These connections can lead to collaborations, wholesale opportunities, and business growth.

Final Thoughts: Make 2025 Your Best Year Yet

Gun shows are a powerful opportunity to grow your firearms business. By planning ahead, ensuring compliance, optimizing payment processing, and leveraging marketing, you can maximize your success at every event. EPIC Merchant Systems is here to support you every step of the way—because your business deserves a payment processor that shares your values and supports your right to do business.

Are you ready for 2025? Contact EPIC Merchant Systems today to ensure you have the best payment processing solutions for your gun show season.

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