Running a small business today isn’t easy. With rising costs, economic uncertainty, and the constant squeeze from big corporations and financial institutions, every dollar matters. One of the biggest expenses eating away at your profits? Credit card processing fees.

For years, business owners had no choice but to absorb these fees, cutting into their margins while the card companies raked in billions. But what if there was a way to eliminate those fees entirely while keeping your customers happy? Enter Dual Pricing Programs—and more specifically, EPIC ZERO, the ultimate solution for small businesses looking to keep more of what they earn.



Why This Matters for Firearms Businesses

If you own a gun store, FFL, or sporting goods shop, you already know how tight margins are. With the cost of goods constantly fluctuating, inventory demands, and regulatory hurdles, every penny counts. Unlike other industries, where markups can be much higher, firearms retailers operate on razor-thin margins.

When you factor in processing fees—often 2.5% to 4% per transaction—you're essentially handing over a chunk of your already-slim profits to the credit card companies. That’s unacceptable.

With EPIC ZERO, you no longer have to absorb those fees. You keep 100% of your revenue, allowing you to reinvest in your business, offer better deals to your customers, and keep your operation running strong.

What Is Dual Pricing?

Dual Pricing is a simple, transparent pricing model that gives customers a choice:

• Pay with cash and get the lower cash price.
• Pay with a card and cover the small processing fee associated with the transaction.

This is not a surcharge. It’s not a cash discount gimmick. It’s a legally compliant, customer-friendly way to eliminate processing fees while remaining fully transparent about pricing.

How EPIC ZERO Benefits Firearms Businesses

1. Eliminate 100% of Your Processing Fees

With EPIC ZERO, you no longer have to eat the cost of accepting credit cards. Every dollar you earn stays in your pocket, which means higher profits, better cash flow, and more money to reinvest in inventory and operations.

2. Maintain Competitive Pricing Without Raising Costs

Many gun stores and FFLs are forced to raise prices to offset processing fees. But that punishes cash-paying customers and can make you less competitive. Dual Pricing allows you to keep your cash prices low while still giving card-paying customers the choice.

3. Fully Transparent and Customer-Friendly

Customers appreciate honesty. Instead of sneaky "convenience fees" or inflated pricing, EPIC ZERO lays out the options upfront—giving customers the power to choose how they want to pay.

4. Legally Compliant Nationwide

Unlike surcharging, which has strict regulations and is outright illegal in some states, Dual Pricing is 100% compliant across all 50 states. EPIC ZERO ensures your business stays within the legal framework while maximizing profitability.

5. Increase Cash Sales and Strengthen Your Business

When customers see the benefit of paying cash, many opt to do so—reducing your reliance on card transactions and putting more actual dollars into your register.

6. Protect Your Business from Anti-2A Payment Processors

If you’ve been in the firearms industry long enough, you know that some payment processors suddenly freeze accounts, delay payouts, or outright refuse to work with FFLs. With EPIC ZERO, you work with a Pro-2A, Pro-Business, and Pro-Freedom company that supports your right to do business without interference.

Why Dual Pricing Is a Win-Win for Businesses and Consumers

Some business owners worry that customers will push back against Dual Pricing. The reality? Most customers already see this model at gas stations, mom-and-pop stores, and other small businesses—and they accept it.

Consumers love having options and appreciate knowing where their money goes. With EPIC ZERO:

✅ Customers who prefer cash get rewarded with lower prices.
✅ Customers who prefer the convenience of a card still get to use it, with full transparency on costs.
✅ Businesses—especially gun shops and FFLs—save thousands every year in unnecessary processing fees.

EPIC ZERO: The Smartest Move for Firearms Businesses

If you're tired of credit card companies and anti-2A processors taking a cut of your hard-earned revenue, it's time to take back control with EPIC ZERO. It’s easy to set up, fully compliant, and guaranteed to save your business money—without losing customers.

At EPIC Merchant Systems, we believe in supporting small businesses, not big banks. That’s why we offer:

✔️ Personalized service (no call centers, no nonsense)
✔️ A team that actually understands the firearms industry
✔️ A legally compliant solution that works nationwide

Take Action Today

🔹 Schedule a free consultation to see how much you can save.
🔹 Make the switch to EPIC ZERO and stop paying processing fees today.
🔹 Join thousands of small businesses—especially FFLs and gun shops—that have already embraced Dual Pricing and put more money back into their business.

Your business. Your profits. Your choice. Go EPIC. 💪🇺🇸