Networking is one of the most powerful tools for small business owners to grow, learn, and succeed. As we gear up for SHOT Show 2025—one of the biggest events for firearms and related industries—it’s worth exploring how networking can benefit your business and why events like this provide golden opportunities.



The Power of Personal Connections

In today’s digital world, it’s easy to overlook the value of face-to-face connections. However, business still thrives on relationships. Meeting people in person builds trust and fosters collaboration in ways that emails and social media cannot replicate.

At SHOT Show, every conversation is an opportunity. Whether you’re speaking with a fellow exhibitor, a potential customer, or someone who knows someone who needs your services, each interaction has the potential to open doors. As a small business owner, you can:

• Learn about industry trends: Discover what others in your field are doing, from innovative strategies to customer engagement practices.
• Hear their stories: Understand the journey of other business owners, their successes, and the challenges they face. This can provide inspiration and a deeper connection to the industry.
• Expand your network: A handshake at a trade show could lead to long-term partnerships or valuable referrals.

Networking at SHOT Show: Focusing on Relationships

For EPIC Merchant Systems, SHOT Show isn’t just another event—it’s a strategic opportunity to meet people, hear their stories, and learn more about the firearms industry we admire so much. Our approach is simple: We focus on getting to know business owners—what they’re doing, what they’re looking for, and how their journey has unfolded.

Sometimes, these conversations reveal that a business doesn’t have a need for what we provide, and that’s perfectly fine. Networking isn’t about making every interaction transactional; it’s about building authentic relationships. In fact, we rarely talk about our services unless someone specifically asks about what we do. The goal is to connect and learn, not to pitch.

How to Maximize Your Networking Efforts

Networking effectively isn’t about handing out business cards to everyone you meet. It’s about meaningful conversations and genuine relationships. Here’s how you can make the most of events like SHOT Show:

1. Ask Thoughtful Questions: Show genuine curiosity about the people you meet. Ask about their business, their goals, and their challenges.
2. Listen More Than You Talk: Let the other person share their story. Active listening demonstrates respect and interest.
3. Follow Up: After the event, follow up with the people you met. Send a personalized email or message to thank them for their time and continue the conversation.
4. Be Genuine: Approach networking with authenticity. People appreciate honesty and sincerity over a hard sell.

Why Networking is Essential for Growth

Networking isn’t just about immediate gains. It’s about planting seeds for the future. Every interaction builds your reputation and increases the likelihood of referrals and new business. By attending events like SHOT Show, small business owners position themselves at the heart of their industry, staying informed and connected.

At EPIC Merchant Systems, we’re proud to partner with small businesses across the country. Whether you’re attending SHOT Show 2025 or another event this year, remember: Every person you meet is a potential ally in your journey. Let’s connect, collaborate, and grow together.

If you’re a business owner looking for personalized advice or just want to share your story, we’d love to hear it. Let’s make this year a success—together.